47 Brushfield Street
Reconnect with the World: Montblanc Presents ‘In Transit’ a Collaboration with Contemporary Artist Philip Colbert. The immersive, limited-edition artistic retail offer will land at 47 Brushfield Street, Spitalfields Market, from the 15 – 20 October 2019, 12-7pm Tuesday to Saturday and 12-5pm Sunday.
To mark the occasion, Philip Colbert has customised 49 black cabin-size #MY4810 trolleys with a painted limited-edition logo design. Colbert’s tailored #MY4810 trolleys will be constructed to form one monumental wall in the store. In addition, an army of Colbert’s mini Lobster sculptures, a live screening of the artist’s film The Year of the Lobster and vibrant bespoke window displays, will see 47 Brushfield Street transformed into the artist’s distinctive hyper-pop ‘In Transit’ lobster world.
At the pop up, customers will be able to experience Montblanc’s diversified travel offer and will be able to purchase the limited edition #MYPC4810 trolley as well as the Extreme 2.0 line of fine leather goods and the Summit 2 line, Montblanc’s digital interpretation of fine watchmaking. The pop-up marks Montblanc’s first encounter with cutting-edge East London and its young, dynamic communities, the initiative follows naturally from the company’s long tradition of supporting arts and culture internationally since 1992.
Lynn Serfaty, Managing Director, Montblanc British Isles, states: “Montblanc is excited to embark on this creative journey with our #MY4810 luggage collection. An ultimate symbol of urban mobility, there is no better place to celebrate this new range than in East London and I’m really pleased we have been able to collaborate with such an innovative artist as Philip Colbert. This project touches on our deep involvement with arts and culture as a whole alongside showing the world the breadth of our craftsmanship in other areas of life alongside writing. I can’t wait to see visitors immerse themselves in the exploration of this new Montblanc pop-art-world.”